Find your voice - Polish lessons
Find your vibe - teens meeting
Find purpose - volunteering invitation
Find beauty - watercolor painting class
Find community - seniors meetings
Find confidence - English lessons
Client
Dom Kultur - a community space in Warsaw’s Praga district where people from different cultures and nations can meet, grow, and feel at home. Founded in 2023, Dom Kultur offers more than 20 free weekly programs, including language lessons, support groups, creative and sports activities, intercultural workshops, concerts, pastoral meetings, and humanitarian aid distribution. It has already welcomed people from more than 60 countries.
Dom Kultur is a project of OM in Poland, the Polish branch of Operation Mobilisation - an international organization engaged in humanitarian work, community support, and global mission initiatives. In Poland, OM focuses on supporting people with refugee experience and those at risk of marginalization, helping them build stability, dignity, and new opportunities.
Main Goal
It was a campaign made of six vertical social videos, launched ahead of the new season at Dom Kultur. The goal was to invite new participants, as well as potential leaders and volunteers, to join the community and serve others. We wanted the audience to relate to the characters on screen and feel personally invited into the story. Even though the format was mobile-first, each film was carefully built from a full script and storyboard, with shot-by-shot planning from the very beginning.
Behind
the Process
• The cast was made up of staff members, volunteers, and Dom Kultur participants — not professional actors — which helped keep everything honest and relatable.
• We leaned into a documentary feel, with every story inspired by real events and real people.
• To keep the performances natural and the atmosphere relaxed, we worked mostly with natural light and kept the crew as small as possible.