STAS KROPKA X CONNORR - SYF
Client
Staś Kropka x Connorr are a hip‑hop duo known for thoughtful, relational storytelling with subtle references to faith and everyday reflections. Stas Kropka balances raw, simple observations of daily life with an intriguing emotional openness, while Connor crafts productions that elevate the vocals without overshadowing them, showcasing both creativity and technical finesse.
Main Goal
To create the music video for SYF - a song about navigating internal “mess,” acknowledging imperfections, and trying to find clarity in the middle of emotional chaos.
The main goal of the music video was to visually support the heavy, introspective tone of the song without overwhelming it with darkness. Instead of illustrating the lyrics literally, we focused on creating a subtle, atmospheric mood that leaves space for interpretation - aligning with the artists’ intention to keep the message open and understated.
Behind the Process
• We kicked things off with a great creative meeting where ideas came together naturally and in full alignment.
• The video includes a subtle nod to American Beauty - the floating bag and the use of a VHS camera.
• The guys wanted a shot of themselves rapping to a goat, and yes - every animal you see in the video is real.
• All VHS‑style shots and effects were recorded with an actual VHS camera that I specifically hunted down and bought for this project.