Tutlo First Lesson: Brand Video
Client
Tutlo - Online English Language School offering high-quality education through a digital platform. The company's primary goal is to provide students with a flexible and personalized approach to learning English with native speakers and qualified teachers.
Main Goal
The primary objective of the marketing campaign for Tutlo is to highlight the unique selling propositions (USPs) of the online learning platform and to boost sales conversion during the trial period.
RESULT
Due to the emotional video shown during the platform presentation session, the desire to join Tutlo and start learning English increased by 23% before making the decision to purchase the course.
The emotional video effectively connected with the audience by featuring relatable characters. Each character represented common struggles and challenges faced when learning a new language. This widespread relatability triggered an emotional response in viewers, enhancing their desire to become part of the Tutlo community and embark on their language learning journey
