Tutlo: New Year’s Resolutions Commercial
Client
Tutlo - Online English Language School offering high-quality education through a digital platform. The company's primary goal is to provide students with a flexible and personalized approach to learning English with native speakers and qualified teachers.
Main Goal
The main goal of this multi‑clip campaign was to contrast fading New Year’s resolutions with Tutlo as a realistic, habit‑building solution for learning English. Each spot - shot in a consistent “modern/retro” style with the same actors but different scenes - follows a spontaneous, modern 35+ heroine as she encounters symbolic reminders of abandoned resolutions, the voiceover guides the story, highlighting Tutlo as the one goal you can finally stick to all year long.
Behind the Process
• Working with the actors was genuinely a pleasure.
• The set designer had a particularly demanding task: creating a “modern‑retro,” artfully messy apartment that visually reflected the personality of our heroes while still feeling natural and lived‑in.
• Even though the campaign revolves around New Year’s resolutions, we deliberately kept both the set and costumes completely season‑neutral. This ensured the content remained evergreen and relevant long after January passed.